Friday, March 9, 2012

In the showroom with Mindy

Mindy Sevinor-Feinberg

Mindy’s grandfather, William Sevinor, opened the doors to Salem Plumbing Supply over 65 years ago. Today, she is an important member of the Designer Bath showroom consulting team (although she certainly grew up “in the business” with dad, Ralph, at the helm since she was a little one).

For the past few years, Mindy has applied her former skills as an elementary school teacher (she is extremely organized and explains complicated subject matter with ease) to help her customers make design decisions. I decided it was time to give Mindy a pop quiz ...

What are customers looking for today?
Customers seem to be asking for more transitional products in terms of style. I believe I am selling more vanities lately and customers often care for a furniture style look over the cabinet look. I think a great example of this is the Fairmont Designs Shaker Style Open Shelf Vanity.

What are some brands that customers are taking home from the showroom lately?

For kitchen faucets people seem to really appreciate the eco-feature that Hansa offers with the ECO Control Cartridge.

 Altmans on display at Designer Bath

FOR THE BATH: Altmans. Even though we have only had them for a short time, it appears there is something for everyone.

One of Mindys favorites from our showroom:

What are some of your showroom favorites?

Bourdeaux Vanity Console by Stone Forest. I love the classic look that will never go out of style, plus it offers a large bowl that gives you plenty of function. People love it!

MTI also is picking up steam in terms of many great free standing tub styles and beautiful shower bases.

DornbrachtIMO shower series is really sleek looking, too.

What is one of your favorite new items in the showroom and what do you like about it?

The Robern wall mount. I love that this is a great modern way to offer storage, it provides a receptacle plug, and the unit can be recessed. Aren’t we always looking for more storage? I have one in my home and I love it. It even comes with an optional 7" diameter magnifying mirror that can be attached to the inside of the door, which is very handy when applying make-up and for personal grooming.   

The other item I love is the Julien kitchen sink with the offset drain. Customers love that it offers a larger work surface area with the right adjusted drain while offering more storage underneath the sink as your p trap/disposal is out of the way.

How do you help customers make decisions when there is so much to choose from?
I try to simplify the process as much as possible by breaking it down by room and stages for lack of a better word  (i.e. items that take up the most square footage – tubs, vanities, etc. first – fixtures after I get an idea for style and budget). I use my knowledge to guide them, keep the process simple and efficient, and help them to make the best decisions that suit their needs. Even though there are tons of choices, if we break it down to a tub, vanity, faucet, etc. it’s easy to lead them in the right direction after listening to their needs and desires.

How do you help customers work within a budget?
I try to provide a good, better, best option in terms of pricing. I also give them information as to why one product may be more then another and what benefits they would get. Typically there is a reason why one product is more expensive then another beyond design. By giving them the benefits it helps them to decide if that is value added. 

What do you like most about your position?
Working with wonderful clients that share a piece of their lives with us, as well as having the opportunity to work with my family (dad Ralph, brother Jason, and aunt Dale).

Mindy, Lyla and Jared 

When not in the showroom, Mindy enjoys time with her husband, Jared, and their young daughter, Lyla. She loves to travel and volunteers internationally. Mindy is a fan of online decorating resource sites Houzz and Pinterest. Stop by and say hello to her the next time you visit Designer Bath, or set up an appointment to go over the details of your next project.

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