Monday, November 11, 2013

4 Tips for a Better Showroom

Ken Rohl, Mindy Sevinor-Feinberg, Brad Clore, and Kaye Powell
at the Decorative Plumbing and Hardware Association conference
photo courtesy: DPHA


“At Designer Bath and Salem Plumbing Supply, one of our primary goals each year is to attend the major kitchen and bath association shows. Recently we attended the DPHA (Decorative Plumbing and Hardware Association) conference in Chandler, Arizona. These annual meetings create an opportunity to touch and feel the newest and unequaled products from leading manufacturers.”

– Ralph Sevinor, Designer Bath and Salem Plumbing Supply

Below are some of the newly introduced products on display at the DPHA showcase. You just may see some of them in our own showroom in the near future ...

 ROHL Shaws Waterside Fireclay Sink with bowed front: an
elegant alternative to the timeless farmhouse apron front sink

Victoria +Albert Drayton: a traditional tub with a modern vibe

Victoria + Albert Staffordshire Collection:
Victorian style vessels with coordinating faucet levers

Modern legs on a vanity console designed for small spaces


Being a member of the Decorative Plumbing and Hardware Association has been very valuable for us as a family-owned business in the decorative plumbing category. The mission of the DPHA is to help its members create the best showroom experience for all, paired with the most innovative products on the market. Their goal is to educate their professional members while offering “guidelines for consumers to make better and well-informed purchasing decisions.”

Panel discussion with Mindy Sevinor-Feinberg at the
Decorative Plumbing and Hardware Association conference

During the DPHA conference, Mindy spoke on a panel that discussed Best Showroom Practices. As a young mom and homeowner, she has become quite a fan of Houzz, Pinterest and Instagram. She has also discovered that these platforms help her in the showroom as well. 

Houzz, Pinterest and Instagram are great tools that help to shorten the sales cycle and enable us to service clients at a higher level. Immediately the client is able to paint us a picture of exactly what they are trying to achieve. Pictures are worth a thousand words!

– Mindy Sevinor-Feinberg, showroom consultant at Designer Bath

At a recent Houzz presentation held at the Boston Design Center:
Kristina Crestin with her mom, Mindy Sevinor-Feinberg, Jason Sevinor
photo credit: Jessica Delaney

follow us on Houzz

Check out our idea books on Houzz where we feature local designers work along with many quality brands from our showroom. If you have done a project with us and have photos on Houzz, let us know so that we can add you to our idea books.

It is hard not to love Pinterest for instant inspiration and idea gathering! Our boards are a mix of our favorite brands and some fun looks at bath and kitchen design.

We have just started to use Instagram as @DesignerBath. We would love to see your favorite products from our showroom. Post a picture next time you visit us!


The DPHA conference was a time to explore opportunities for our business. I walked away energized about all the future possibilities. As a result of the conference, we’ll be adding a brand new faucet line to our offerings and expanding on several of our existing lines. I’m confident each will be a huge hit with our customers. Our industry is moving faster than ever. It’s critical decorative showrooms keep up with trends and all the innovation this great industry has to offer. DPHA helps us do that so we can offer our customers the very best.      
– Jason Sevinor, President Designer Bath and Salem Plumbing Supply

Jason and Ralph Sevinor of Designer Bath


Are there any decorative plumbing products that you would like to see in our showroom? Please comment and let us know!

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